Marketing

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  E-Marketing

We can set up any website to start taking payments online with credit and debit cards. Many organisations already have a website offering products and services for sale but are restricted to telephone/fax/postal transactions.

One of the most powerful benefits of the Internet is the ability to promote and sell your products and services world wide. But even if your business does not supply a product or service globally, you can still dramatically increase sales to your local customers just by being 'online'.

Yes, it is true. You can increase your sales just by turning your website into an e-commerce website.

How do you turn your website into an e-commerce site?
This can be confusing as there seem to be so many options.
If you would like to understand a little more about how it can work, please read on.

Or, contact us now
and leave all that to us.


The process

1. You need the software added to your site to enable online purchasing.
2. You need a Merchant Account (perhaps with your own bank).
3. You need an Online Authorization Company to link between your website and your Merchant Account


1. You need the software added to your site to enable online purchasing.
This shopping cart software enables your customer to broach through your site and add items to the shopping cart basket. When the customer is ready, all the items are taken to the checkout where they are accosted. Once the customer agrees to the total price he is taken to the online authorization company for payment.

2. You need a Merchant Account.
A Merchant Account involves a special type of arrangement with a bank or clearing house that allows you to accept credit card payments into a special bank account (your "Merchant Account"). The results of any credit card transactions are passed through your Online Authorization Company are then credited to your account.

You can acquire the Merchant Account from your own high street bank, or contact us and we could help you set one up.

3. You need an Online Authorization Company to link between your website and your Merchant Account
The link to your Online Authorization Company at the point of payment allows your customer to be discretely re-directed into the secure environment of the payment system. Security checks to validate the authenticity of the cardholder information are carried out. Then your Online Authorization Company processes transactions by requesting authorization from the appropriate bank and finally obtains confirmation that the bank has cleared the payment. Confirmation is given to your customer. The system can send an email to your customer to confirm transaction.
An e-mail can also be sent to you so that you are kept informed of any orders waiting to be processed. The payment, of course, is already transferring into your bank account.

All you then need to do is process the delivery of the relevant goods or services   READ MORE......


 

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